CCPA Privacy Notice

Last update: Jan 02, 2025

This CCPA Privacy Notice (“Notice”) explains how marketprospector Digital, a brand owned and operated by Demand Junkies Pvt. Ltd. (“Demand Junkies”, “Company”, “we”, “us”, or “our”), collects, uses, discloses and otherwise processes personal information relating to individuals who are residents of California, to the extent applicable under the California Consumer Privacy Act of 2018, as amended (“CCPA”) and other applicable California privacy laws.

This Notice applies to personal information collected through marketprospector.digital, our digital platforms, marketing campaigns, communications, services and other interactions with us where the CCPA applies.

Scope of This Notice

The CCPA provides California residents with certain rights concerning their personal information. Depending on the nature of our relationship with you and whether an applicable CCPA exemption applies, you may have rights regarding the collection and use of your personal information.

marketprospector Digital provides B2B demand generation, digital marketing, content distribution, audience intelligence, business intelligence, lead generation, marketing data and related services. Because our services may involve business and professional information, we may process information concerning individuals acting in a professional or business capacity.

This Notice is intended to provide transparency regarding our practices and to explain the rights that may be available to California residents.

Personal Information We Collect

For purposes of this Notice, “personal information” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, as defined under applicable California law.

Depending on how you interact with marketprospector Digital, we may collect identifiers such as your name, business email address, postal address, telephone number, professional title, employer, company information, online identifiers, IP address and similar identifiers.

We may also collect professional or employment-related information, such as your job title, department, company, professional interests, business responsibilities and publicly available professional information.

We may collect commercial information relating to your interactions with our services, inquiries, campaigns, content, events and other business activities.

We may collect internet or other electronic network activity information, including information about your interactions with our Website, browser type, device information, referring pages, pages viewed, approximate location derived from IP address, timestamps and interactions with emails, advertisements or other digital communications.

We may collect inferences drawn from the information described above for purposes such as understanding business interests, audience characteristics, content engagement, marketing preferences and potential business relevance.

We may also collect other categories of information where reasonably necessary for the purposes described in this Notice or where permitted by applicable law.

Sources of Personal Information

We may collect personal information directly from you when you submit a form, request information, communicate with us, register for an event, subscribe to communications, use our Website or otherwise interact with marketprospector Digital.

We may also obtain information from publicly available sources, business directories, professional networking platforms, data providers, marketing partners, technology providers, customers, service providers and other lawful sources.

Where we receive personal information from third parties, we expect those parties to have appropriate rights and permissions to collect and provide such information in accordance with applicable law.

How We Use Personal Information

We may use personal information to provide, operate, maintain and improve our Website, products and services.

We may use personal information to respond to inquiries, communicate with customers and prospective customers, provide requested information, manage accounts, conduct marketing and advertising activities, deliver content, support demand-generation programs and measure campaign performance.

We may also use information to understand audience interests and engagement, develop business intelligence, improve our products and services, conduct analytics, personalize experiences, prevent fraud and misuse, maintain security, comply with legal obligations and enforce our agreements.

We may use professional and business information for B2B marketing purposes where permitted by applicable law.

Disclosure of Personal Information

We may disclose personal information to service providers, contractors, technology providers, data providers, analytics providers, advertising partners, marketing partners and other vendors that assist us in operating our business and delivering services.

We may also disclose information to customers where necessary to provide contracted marketing, demand generation, intelligence or related services.

Personal information may be disclosed when required by law, legal process, governmental request or regulatory requirement, or where we reasonably believe disclosure is necessary to protect our rights, property, users, customers or the security of our services.

We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets or other corporate transaction.

Sale and Sharing of Personal Information

The CCPA provides California residents with rights concerning the “sale” and “sharing” of personal information as those terms are specifically defined under California law.

Depending on how our services, Website, advertising technologies and business relationships operate, certain disclosures of information may constitute a “sale” or “sharing” under the CCPA even where no money is directly exchanged for the information.

Where applicable, California residents have the right to opt out of the sale or sharing of their personal information.

To exercise this right, you may contact us at compliance@demandjunkies.com. You may also contact us at hello@demandjunkies.com for general privacy-related inquiries.

Where required by applicable law, we will process valid opt-out requests within the legally prescribed timeframe.

Categories of Personal Information Used for Business Purposes

During the preceding twelve months, we may have collected or processed categories of personal information including identifiers, professional or employment-related information, internet or electronic network activity information, commercial information and inferences derived from such information.

The categories of sources and purposes for collecting this information are described in the relevant sections of this Notice.

We do not intend to collect sensitive personal information unless reasonably necessary for a permitted business purpose or otherwise authorized by applicable law.

California Consumer Rights

Subject to applicable exceptions and limitations, California residents may have the right to request information about the categories and specific pieces of personal information we have collected about them.

You may also have the right to request that we delete personal information we have collected or maintain about you, subject to exceptions permitted under the CCPA.

You may have the right to request correction of inaccurate personal information maintained by us.

You may have the right to opt out of the sale or sharing of your personal information where such activities are subject to the CCPA.

You may have the right to limit certain uses and disclosures of sensitive personal information where applicable.

You also have the right not to receive discriminatory treatment for exercising rights provided to you under applicable California privacy law.

How to Submit a California Privacy Request

California residents may submit a privacy request by contacting us at compliance@demandjunkies.com.

For general questions or other privacy-related matters, you may contact hello@demandjunkies.com.

When submitting a request, please clearly identify the nature of your request and provide sufficient information for us to understand and process it.

We may need to verify your identity before completing certain requests. The information used for verification will generally be limited to information reasonably necessary to confirm that you are the individual about whom we maintain personal information.

If you submit a request through an authorized agent, we may require evidence that you have provided the agent with appropriate authorization and may independently verify your identity where required by law.

Response Time

We will respond to verified consumer requests within the timeframe required by applicable California law.

If additional time is permitted and reasonably necessary to respond to a request, we may notify you of the extension and the reason for it.

If we decline a request, we will explain the basis for the denial to the extent required by applicable law.

Do Not Track and Online Advertising

Our Website may use cookies, pixels, analytics technologies and similar technologies to understand Website usage, measure campaigns, improve our services and support advertising or marketing activities.

Certain technologies may enable third parties to recognize a browser or device across websites or services. Where applicable, California residents may have the right to opt out of certain activities that constitute “sharing” under the CCPA.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, maintain business and financial records, resolve disputes, enforce agreements, comply with legal obligations and protect our legitimate business interests.

The specific retention period may vary depending on the type of information, the purpose for which it was collected and applicable legal requirements.

Children's Privacy

marketprospector Digital is intended primarily for businesses and professional users and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If you believe that a child has provided personal information to us, please contact us at compliance@demandjunkies.com so that we can take appropriate steps.

Security

We maintain reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss or misuse.

However, no method of transmitting or storing information can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of personal information.

Changes to This Notice

We may update this CCPA Privacy Notice periodically to reflect changes in our business practices, technology, services or applicable privacy laws.

When we make material changes, we will update the “Last Updated” date at the beginning of this Notice. We encourage you to review this Notice periodically to remain informed about how we handle personal information.

Contact Us

If you have questions about this Notice, wish to exercise your California privacy rights or have concerns regarding our handling of personal information, please contact:

Demand Junkies Pvt. Ltd.
Operator of marketprospector Digital
Website: marketprospector.digital
Privacy & CCPA Requests: compliance@demandjunkies.com
General Inquiries: hello@demandjunkies.com